Have you ever gone to a restaurant and been overwhelmed by the sheer number of menu options? How do you make a selection when perusing a 30-page menu? With decision-making, as well as with dining, more options and information do not necessarily make for better choices.
Today, the process of making choices is becoming ever more complicated. According to neurological research, when making decisions, not only does the brain "replay" our past personal experiences, but also attempts to process all the information we view in social media. If not kept in check, the brain can go into information overload from constant tweets, status updates, breaking news and live streaming content.
A brain in information overload actually freezes up when trying to make trying to make decisions. It turns out that information is good, but too much information can actually keep a brain from making critical connections related to decision making. In fact, in research studies, the more information participants were flooded with, the less sense their final decisions made. When in information overload, study participants made stupid mistakes and increasingly poor decisions, because their brains stopped relaying properly, much like a blown fuse or overloaded circuit.